I didn't expect them to be quiet, but what I did expect is some sort of a counterattack that would present Macs as budget-friendly machines that "are not expensive at all"... Awww, who the hell am I kidding... I totally expected something like this, but I actually hoped for the former. Congratulations Apple, once again you released a smug cloud over the whole continental US.
...but Apple isn't competing on price, they can't afford to. They compete on quality (especially the quality of experience), the implication is the couple hundred more dollars spent on a Mac is worth it if it means you don't have to put up with the perceived problems Windows computers get.