Bing represents more than a new branding... It's not Live Search rebranded. Bing is a new search engine that is also a decision engine. So, in some sense, Bing is Microsoft's latest attempt at evolving general purpose search as opposed to being simply a new name for Live Search... Stay tuned for more meaningful information over the coming days and weeks.
I have high expectations. Is "Bing Maps" a rebranded Live Maps, or is it much better?