Does Microsoft seriously think that people are going to start saying "Bing it" just because they named the service Bing? That's just as bad as thinking people will use the verb "squirt" when using Zune, although thankfully Zune marketing was smart enough not to carry with that.

I think Kumo would have been a much better name. Bing sounds cheesey, and this marketing video is also cheesey; it reminds me of all of the aspirational marketing videos from the early 90s telling you about how a product will change your life

http://www.discoverbing.com/behindbing/videos.aspx