I thought I remembered Scoble and I talking about this before...
http://radio.weblogs.com/0001011/2005/03/16.html#a9655
http://scoblecomments.scripting.com/comments?u=1011&p=9655&link=http%3A%2F%2Fradio.weblogs.com%2F0001011%2F2005%2F03%2F16.html%23a9655
-Cameron McBride