wkempf said:MasterPie said:*snip*
It wasn't "cool" like Apple is today, but then, what company ever has been? Apple's/Job's RDF is something quite unique. And scary.
I've looked closely at Steve's speeches and his RDF really isn't that hard to emulate, it's basic propaganda really:
- If anything sounds impressive, without actually being important, announce it
- Put a positive spin on everything
- Put a bullet point on every new user-facing feature/component
- Hire decent marketing/advertising guys
...it's that simple.