Microsoft: "Be What's Next"

http://gizmodo.com/5593894/microsoft-latest-tagline-be-whats-next

Microsoft's new slogan seems to be "Be What's Next". Does anyone have any idea what it is intended to mean? Is it meant to be something that the imaginative are supposed to fill-in with whatever they consider to be positive or does it have an actual predefined meaning?

I think its OK, slogans seem to be a necessity today and 'Where do you want to go?" is getting a bit tired.

Trends are moving so quickly nowadays, the slogan is just reflecting this. 

(So nobody actually thinks that if you 'go with MS then you'll be OK for whatever the next big thing is', but our sub-concious is not quite so clever.)

Ian2 said:

I think its OK, slogans seem to be a necessity today and 'Where do you want to go?" is getting a bit tired.

Trends are moving so quickly nowadays, the slogan is just reflecting this. 

(So nobody actually thinks that if you 'go with MS then you'll be OK for whatever the next big thing is', but our sub-concious is not quite so clever.)

Microsoft stopped using "Where do you want to go today?" around 2000, for the past 5 years or so it's been "Your potential, our passion" everywhere and "People_Ready" for their business software.

Companies don't need slogans though, Apple doesn't have one, I think that's saying something.

W3bbo said:

Ian2 said:

*snip*

Microsoft stopped using "Where do you want to go today?" around 2000, for the past 5 years or so it's been "Your potential, our passion" everywhere and "People_Ready" for their business software.

 

Companies don't need slogans though, Apple doesn't have one, I think that's saying something.

Think Different?

Okay, they don't really say it so much anymore. But...I'd argue that most of Jobs' advertising one liners do the effect of a slogan. "World's most advanced operating system" "Most brilliant piece of engineering" ... they give the effect that Apple is leagues ahead of everyone else.

MasterPie said:

W3bbo said:

*snip*

Think Different?

 

Okay, they don't really say it so much anymore. But...I'd argue that most of Jobs' advertising one liners do the effect of a slogan. "World's most advanced operating system" "Most brilliant piece of engineering" ... they give the effect that Apple is leagues ahead of everyone else.

Those two slogans do not make sense without criteria by which they can be independently verified. They make Apple's marketing department seem ignorant to me.

Shining Arcanine said:

MasterPie said:

*snip*

Those two slogans do not make sense without criteria by which they can be independently verified. They make Apple's marketing department seem ignorant to me.

Well, they're a marketing department, so 'independently verified' doesn't really come into it.

Shining Arcanine said:

MasterPie said:

*snip*

Those two slogans do not make sense without criteria by which they can be independently verified. They make Apple's marketing department seem ignorant to me.

"Those two slogans do not make sense without criteria by which they can be independently verified"

Well...duh.

They still work well (for Apple).

I think I'll interpret it this way - "Follow Microsoft if you want to engage in the next wave of technologies".

In marketing slogans,  the word "be" usually means "become engaged in" instead of "become part of" or such thing.

Ian2 said:

I think its OK, slogans seem to be a necessity today and 'Where do you want to go?" is getting a bit tired.

Trends are moving so quickly nowadays, the slogan is just reflecting this. 

(So nobody actually thinks that if you 'go with MS then you'll be OK for whatever the next big thing is', but our sub-concious is not quite so clever.)

I just like to make myself laugh - its a bad trait.

W3bbo said:

Ian2 said:

*snip*

Microsoft stopped using "Where do you want to go today?" around 2000, for the past 5 years or so it's been "Your potential, our passion" everywhere and "People_Ready" for their business software.

 

Companies don't need slogans though, Apple doesn't have one, I think that's saying something.

Need is a thankful concept.