I assumed the re-branding means they're changing the focus. Instead of being a hardcore but realistic Flight Simulation game, it will have that, but it will also contain things like fighter planes, rescue missions with a helicopter, and other exciting aircraft based fun. I might be wrong but part of me hopes they DO do this. They already started in that direction with the latest Flight Sim' but couldn't go really seriously in that direction due to the game's focus and audience.
I'm thinking they'll turn it into a game like Dogfighter instead. Doesn't that look like fun?