Charles said:

It's a commercial (commercials and ads tend to be mostly meaningless imagery and sound, anyway....). What's the source of this add? Did MS have anything to do with it? Seems pretty amateurish to me (I mean, would we really use the dev emulation phone UI as the revolutionary device that dwells in the desert?).


At any rate, WP7 is a revolution, W3bbo, in terms of Microsoft's mobile computing offering... It's like nothing else we have ever done before.

C

The source is a wierd kind of club in London called 'Secret Cinema'.  Something to do with Microsoft over here whereby films are shown in different places accross London, with the locations announced via texts (I think) at the last minute.

 

I'm not in London so some of the above is just my (possibly dodgy) understanding.

 

Just found this link:

 

www.secretcinema.org

 

 

My own take on WP7 is very positive.  I'm lucky enough to have a developer device - which is great.

(tempted to say 'awesome', but I am British) .