"It was just an observation that I really think that the video’s on channel 9 are an effective way for our customers to have a personal relationship with  Microsoft. It’s incredible to watch a video post go up and some comments come  in, then the interviewee talking directly with the customers about the topic.  I think customers will really appreciate this and it will be really effective.  I think we need to get way better at this, focus on it."

I agree with that, I liked those videos. For example that video about WinFS.
It's really cool!