Obviously I can only speak for myself of course, but unless MSFT and Hotmail do *something* about it, they're gonna lose my business in a heartbeat. I can't wait to get a GMail account. I'm sick of all of the intrusive advertising I have to put up with when I use my Hotmail account. You want to put some context-sensitive text-based ads over on the side of the screen for me? OK, that's cool, I can deal with that. But seeing a bunch of ugly-flashing-bright-red-and-green lies that tell me I just won a DVD player and all I have to do is "Click here to claim your prize" is getting REALLY old, and I for one can't wait to get away from it. Especially considering that I actually forked over cash just to be able to upgrade to 10 whole MB of e-mail storage, and I still have to look at those stupid ads. I also know a number of people personally who feel the same way. So yeah, MSFT *will* lose business if they don't do something about it.