It seems that a lot of people are missing the real point here:

We can all live without buying a DVD for as long as we want.
Hollywood and their sponsored politicians cannot live one month without sales.
Who would pay the outrageous salary these "executives", who btw are among the most inept and shortsighted people I have ever seen?
I am old enough to rememeber when these "Top managers" were crying that VHS was going to destroy the movie industry. Well guess what? The same companies that were paying big money to these "minus habens" get more profits from the sales of VHS and DVD than from playing them in theatres.
So I will buy LH, I use a PC to do a lot of different things; I will not buy any kind of media support, DVD, CD, or whatever else will be available that would try to strip me of my rights.
It is time for Hollywood and Co.  to realize that "In media stat virtus".