This is a wake up call for Apple, and them sacking the guy at the top makes sense.

Learning to read a map and using that tried and tested method makes me despair of the seemingly basic skills that "apps" on smartphones are robbing a generation of. My nephew can read a digital clock but not an analogue one (will be corrected), in some grammar schools kids are now not allowed smartphones, but I fear for swathes of the population, parents will be competing to show that all their kids have iPhone 5's