Supply and demand. If there was actually demand for computers selling without Windows then there would also be supply. You can't force the market into some direction that suits your fantasy.
Well, the EC is trying to make the browser market go into someone else's desired direction but so far they are not getting the results they were hoping for. The EC is making a lot money in the process, so I guess it's worth it.
And if your business model doesn't give you the required money to do real marketing of your own product, then change your business model. Don't run crying to the EC to help make people notice you in some other way because you are incapable of doing it yourself.