Finish off the tag line ... "If you havn't got an iPhone ..."

....

...you don't have a phone that is now widely accepted as the baseline for a modern mobile computing experience that has no other rival for usability, quality of experience, and ecosystem.

You have Windows Phone 7

You appreciate the iPhone, but have an Andoid as the £500 you save, shows adoitness. Especially since I hardly use the phone anymore, and use email instead and the mp3 player

You understand that the new Samsung Galaxy and HTC Sensations are pretty good when compared with an iPhone

You are not a blinkered horse

You have more sense than money, better than the other way around

You are tardigrade in gathering enthusiasm for Apple products

You hate Apple

You deplore Apple

You despise Apple

You think they are vermin

You think Apple can go kiss one where the sun does not shine, and take their phone with them.

Because they are as common as muck

I am being quite nice here...

...you watch annoying ads that do a great job of showing off what you can do with the phone.

My general anti-Appleness will prevent me from getting one, but I have to admit that it's a very slick product.

by now then you can probably do fine without one.

...You might be able to make a phone call.

I have an iPod touch (4), but I have to say I almost never use it.

..you have a phone which is far superior and do not bend to the great Steve Job's will.

..you should ensure that you are not holding it wrong.

..be sure to put your bumper case on before attempting to actually make a phone call.

...then you "think different"

@Ian2: then your one of the majority of the 6.92 billion people on the planet who also do not.

"If you havn't got an iPhone ...", you don't know how awful it is "after mandatory upgrades".

... then you most likely dine in dumpsters, smell as such, and have a contemptible outlook towards life; you wipe your nose on your sleeve, and your rear with your hand. Teeth are things that you used to have. Your shoes are brown and your belt is black. On your arm is the name of a girl that left you for me, just before I dumped her. The muffler of your car is held-up with a wire coat hanger. Your computer picked up a virus a few months ago and instead of fixing it, you settle for pleasuring yourself to the local evening news. You smoke cheap cigarettes and keep the used filters in an old beer can, next to the sofa. The dog sleeps in your bed, with his flees, and you don't care. There isn't a pair of underwear in your house that doesn't have skid marks.

Did I miss anything?

-Josh

1 hour ago, magicalclick wrote

"If you havn't got an iPhone ...", you don't know how awful it is "after mandatory upgrades".

No worse than how it was with Windows Mobile before the iPhone. At least because the iPhone product range is so simple and so popular you can always count on the community around the platform to continue to support the devices long after the OEM abandoned them; compare with the WM2003/5/6.0 devices where no-only have the OEMs left their customers without a paddle, but there's only taxiload's amount of people in the world who bought those devices to begin with.

And I must say, Apple has done a better job at supporting their older users compared to the experience you got with Microsoft's stack: the iPhone 2G came out in mid-2007, almost 4 years ago. The firmware updates may have stopped, but you can still count on continued software updates and compatible hardware for years to come. Compare with my experience with a 2006-era Dell Axim device: only 18 months after I bought the thing and Dell completely discontinued the device and removed all traces of it from its website and didn't even offer replacement styluses.

Apple has a reputation for excellent customer service, Microsoft should make that part of the Windows Phone mandate.

you're not a zombie

...you're probably heterosexual.

I keed.

35 minutes ago, W3bbo wrote

*snip*

 

Actually it is the mandatory firmware update of 3G bricked my bro's 3G. Anything with GPS related froze 10 seconds. It is better to not have the update at all, but, it is mandatory.

If you haven't got an IPhone and you don't work in Marketing for Apple you might manage to avoid making an advert that is simultaneously tautological and patronising.