@blowdart:

http://live.gdgt.com/live-iphone-os-4-0-event-coverage/#06-29-39-pm

I asked whether Apple will enable unsigned applications like Android and Palm OS.

Steve: There's a porn store for Android... you can download it, your kids can download it. That's a place we don't want to go, so we're not going to.

I actually enjoy the porn free app experience of the Apple iOS and OS X store.