@DeathByVisualStudio: embeded (windows or Linux) are not an interest of me. Of course I cannot define exactly what I am interested in, after all, both Sync and Smart TV support apps. I don't consider them because people move with the hardware, not software. No one cares when the OS is changed in a TV. I care more about people switching OS instead of switching hardware. Of course, I made the thread about irrelevance of Windows Embedded business model. Not that I like seeing Linux taking over embedded spaces, but, I prefer to compare OS market share differently.