When I heard MS was going to spend a lot on advertising this time around (as Paul Thurrot put it: "Windows Phone, This Time with Marketing"), I was hopeful that things will improve.
However, after watching those two ads, I'm afraid it is only going to get worse.
For example, look at the ratio of positive/negative responses on that pro-MS WinRumors site. It says a lot.
As some commenters on the WinRumors site pointed out, the ad agency they chose are proably very pro-Apple, so it's almost like they intentially made the ads bad. Yes probably not true, but I can't think of another reasonable explanation.