The problem is that the regular person ISN'T complaining and not because they don't have anything to complain about, it's just that increasingly they don't care. Can't the high up people at MS see that this is a dangerous step towards the company becoming irrelevant at least in the regular every day consumer market?

MS is well aware that people are caring less about Windows and PCs lately - that's why they decided a radical change like Win8 was necessary in the first place.