Let's talk about this:
Marketing
Microsoft's marketing/web-site launch of this product is horrible. What the hell is wrong with Microsoft marketing department? That video is like a 90s car commercial where they keep saying nonsense words like "power" "elegance" "freedom" and then finally at the end of the commercial say the name of the product like it stands for all that stuff.
Half of the video doesn't even SHOW the damn product, it is just metal falling all over the place and then finally at the end they give you 3 seconds of product, name it, and we are done.
The web-site is also bare bones. And not bare-bones in a "less is more" way but bare-bones in "WHERE THE HELL IS THE INFORMATION?!" way. The only concrete information seems to be purely from a PDF (wtf?) and even that contains little concrete information.
Honestly based purely on the web-site and video I cannot help but think that Microsoft wants this to fail. Maybe I've just been spoiled by Apple having a half competent marketing department where they upload videos talking about the product's features, benefits, and uses. Then have detailed specs pages (e.g. battery life) and even prices on day 0!
I would take a YouTube-style unboxing over literally everything Microsoft has done to launch this product, including the event. Cost of that video: $100. Cost of all of this buzzword filled art student made tat: $1,000,000.
0/10 for marketing. Epic fail - again.
Product
I'm going to base my opinions of the product purely from The Verge since they have coverage of the product (as opposed to Microsoft's pages).
- Very impressed. Really feels like a "step forward."
- Love the kick stand, it is a "little touch" but a hugely useful one.
- The keyboard/protector is neat, I'd need to try it in order to see how responsive it is and if the keys provide any "feedback."
- Definitely competing with the Asus Transformer range.
- The pen is a useless gimmick (as it is on all mobile devices).
But that being said I cannot make a "buy, no buy" decision since they failed to tell me the ONLY two things I really care about:
- Battery life.
- Price.
If the price is higher than the Asus Transformer with its keyboard/battery, then I likely would buy that product instead. Yes Microsoft's product is lighter and thinner but the Transformer gets like 16 hrs battery life!
If Microsoft's product has less than a 5 hr battery life in the "real world" that is just an automatic no-buy. If they have less than 6~7 hrs then it still makes the iPad look like a better product, in particular as I expect this to over-cut the iPad's price.
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