Got one on Saturday, and I use mine in the car a lot (Have the HTC Sensation XL on Android). Much to my surprise, but when CD quality music is turned up to near maximum, it sounds terrible, but Beats Audio corrects this, and I can turn it up even more.
I know some may say it's all marketing, but beats audio is much smarter than just being a EQ setting..........just my own 2 pence
I'm sold on the HTC 8x Beats > the Nokia 920.
My son's an emerging musician and I prefer audio over video/camera.