Yeah, it's pathetic.
What Microsoft needs is a Putin. 90s Microsoft under Gates was something like the Soviet Union - feared, maybe hated, but respected. 2000s Microsoft is like Russia under Jelzin: Trying to score by following the liberalization trend of the western countries/Apple yet utterly failing at it. And lead by a bumbling wanna-be who put everything into chaos. Putin put the ship back on track and replaced the new "democracy-loving" anthem with the Soviet hymn, although modified. He also didn't try to out-liberal the west and tightened the security up. It's not especially liked, but it's working far better than the Jelzin years.
MS needs such a re-focus under a new leader too. They aren't the hipsters nor a luxury brand and competing with Apple on this is pure madness. Stop this obsession! It's leading to nowhere. They should also retire their faux FOSS friendliness. I would rather deal with the old "evil empire" MS of the 90s than this foolish laughing stock it is now.