Oh, it's just that companion thing, who cares. The differentiator are the games and being on the actual Xbox Live network, which is still WP7 only. I do think they need to try harder with their own apps. Last time I looked the bing app on iPhone and Android was way better than on WP7, even if I don't quite get what easily making panoramic pictures has to do with Bing.

By the way, I'm actually surprised at how much impact Nokia has had over here. I've seen highway billboards and primetime ads that air several times a day for the Lumia, I heard it actually being mentioned by a group of people in their early 20's (which I assume is an attractive potential group of customers), even though they called the OS "Windows 7.1" and there have been a bunch of ads on tv and in store displays from phone companies that highlight WP7. Who knows, in a year or two...