Did you guys forget THE iPad killer that swept the world recently... It wasn't thinner than the iPad 2, the hardware is more like the iPad 1 and no longer supported, its OS has been discontinued... People LOVE the HP TouchPad... not for its form factor... but for its price...

There's no way a W8 Tablet could be selling for $99 of course... but what about $250 compared to the $700 iPad 2? You think people think about the few mm and oz?