Trying to pass off surface as a premier Apple like offering worthy of a premium price, then telling everybody that they have to migrate from a competitor's product on the home page of your website == fail.
If it was really a $500 product, then the SDK would stand by itself without trying to desperately migrate people. Even Android doesn't do that and it's $70 bucks.
Please, please, please migrate to our SUPER high priced product. please.
How can it possibly fail now?
Seriously? You can do better than this.