Ouch.  At those prices it's off my list.  They can't gain market share with a premium priced device when they don't even have any apps yet.  They are wasting a perfect opportunity to spend a bit of marketing money and build market share almost over night.  This isn't going to convert any users of other products.  Another disappointing move.  It does make it clear that the Surface Pro is going to be somewhere around $1400 or more.