, RLO wrote

Originally OEM's included a recovery disc, wouldn't it be progressive and cost effective for Microsoft to do the same thing with modern tech.

They do - it's just that instead of shipping a USB key with it on, you can just do it directly from inside the OS: http://www.microsoft.com/Surface/en-US/support/surface-with-windows-RT/warranty-service-and-recovery/how-do-i-refresh-or-reset-surface