You say he's not Steve Jobs, but that approach is exactly the one Jobs took. He didn't develop for the market, he developed what he personally wanted. A lot of times (iPod, iPhone, iPad), he was right. Other times (Lisa, iMac, Newton) he was wrong.
I'm glad MS is taking a stand and not being wishy-washy, even if I don't agree with what they've done.
I agree on the not being wishy-washy bit but where He and Jobs differs is that Jobs delivered a product that was far superior than what was in the market at the time (you can argue features all you want but we know what consumers chose). Instead of producing superior products Microsoft follows with also-rans. (see Kin, Zune, and WP)