, Simo wrote

@W3bbo: I know.. practically grew up on Crest. v.annoyed when it started becoming scarce in shops.

Ended up switching to Colgate Max Fresh Clean Mint. Don't think it's particularly Crest-y but I found it agreeable.

Behold: the toothpaste we all know and love, just under a different name: http://www.oralb.co.uk/products/Oral-BCompleteExtraFresh/

I'm going to pop into town and see if they've got any in stock.