@magicalclick:  Sorry if it came off as negative ... I was seriously curious about his qualifications that would enable him to 'change our thinking' about Xbox.  I mean, that sounds like a pretty big job to me.  What does that even mean?  MS exec says, he is being brought in to "broaden the concept of gaming," and to "maybe blur the distinctions about what is a traditional game and what is a traditional television program and what is a traditional linear media."  How?  What experience and qualifications does he have?  One game?  Again, not trying to be negative ... I'm trying to see the point.