UK Windows Phone 7 ads run contrary to the USA's message

In the USA (and seemingly, internationally) the Windows Phone 7 adverts feature many people distracted and obsessed with their mobile phones, Windows Phone 7 is touted as a 'solution' by allowing people to focus less on their phone, and more on reality.

The ad was aired in the UK too, for Orange. See here.

But tonight I saw a new ad for WP7 (again, on Orange) using the exact same footage, but with a different message. No-one has uploaded a copy online yet, but it ended with "Use with care" or "Addictive and habit-forming, use responsibly" implying that the aforeseen people glued to their phones were using WP7.

What's with the turnaround then, eh?

You can be addicted to use WP7. And you only need few seconds instead of minutes for your task.

@W3bbo: That sounds quite amazing. Almost sounds like a parody of the ad. Would be interested to see if that shows up online. Sounds like a horrible marketing goof to me.

I actually like that advert (the one on YouTube). That being said from what I've seen the product needs to be looked at just as long as an iPhone - perhaps less than an Android device.

@ManipUni: Would be interesting if someone who's used both gave a comparison on how much time/effort goes into checking statuses on both.

I like the tiles on my WP7 as when I get an 'incoming email' chime, I quickly check which email account it was for on the home screen and decide whether to open and look.  I don't know how the iPhone works for email alerts.

Herbie

@Dr Herbie:I cannot answer that yet. I've only briefly used the W7 phone. Plus there is a big difference between a demo and using a product for real.

It could be A/B testing.

@Dr Herbie: Often I dont even have to unlock the home screen when I get a new email, I can see what account it's on and choose to ignore it..  Also very handy is the number of emails shown on the home screen is number of new messages since I last opened that email account, not number of unread, which actually makes a big difference,

5 hours ago, Dr Herbie wrote

I don't know how the iPhone works for email alerts.

It just says "You got mail", and if you swipe to unlock immediately, it'll open the relevant account.

I did read some criticism of the original message along the lines of people actually wanting the distraction of their phones for entertainment purposes (which goes against the strap line that implies we might want to get 'in and out asap').

Personally I don't view my phone as just a utilitarian tool, it is also an entertainment device 'extrodinaire' .. (but I am a geek of course, so maybe different to the norm?)