, DeathByVisualStudio wrote

@evildictaitor: How about Microsoft just ship it in the box as others have suggested? Maybe they can throw in a DVD recorder too like W7 had. They're all great ideas.

That would cost more, and most people don't use the inbuilt DVD player in Windows.

Microsoft is trying to drive down the cost of a product you're going to have to pay for. If I were you I'd be happy that they're putting dollars back in your pocket, rather than asking them to up the price.