@dahat:Consumers are rarely in a position to shop around when it comes time to receive services, and finding out the actual cost is impossible until well after the service is rendered. 

Healthcare and Health Insurance has never been a 'market' in the way that purchasing widgets is a 'market'.  The providers would reject predisclosure of costs as they have done for decades, so it's disingenuous to suggest that a 'free market' is somehow the better option.