I think this is awesome. I bet this will get you a lot of developers very quickly, especially those that never did any developing in the first place. I'm pretty sure I've never seen anything like it for another kind of programmable smartphone or any kind of smartphone for that matter. This is great.

Developers, developers, developers! Smiley

 

(haven't watched it yet, gonna watch it later to see how good it really is, but nothing beats the idea)