, JoshRoss wrote

@Minh: It would allow for the cable companies to subsidize the hardware. Instead of renting you a standard set-up box, you could have an ATT U-verse xbox or a Verizon/Comcast/Whatever xbox. WIth each box customized to work on each network.  It makes a lot of sense, considering how much of the Xbox is used for media consumption.

-Josh

Most US cable markets are legal monopolies. My city is. For cable, there's only ONE provider, so they don't really care if they sell me a crappy set-top box or not. They're still getting theirs.

That said, the local phone company are providing internet and TV now, too. But they are consistently a step behind in terms of speed.

I know Xboxes from multiple OEMs would be a nightmare for devs. They have to test their games w/ all the different component configurations. Hello PCs.