That thing looks awesome!
To be honest though, despite this being like ambilight on steroids, crack and acid, I still prefer the real deal in terms of 3D glasses (not the ones you use in the cinema but the ones popularized in 80s virtual reality culture).
There is a lot of research around what appears to be nice "hacks" (arrogantly put) but I don't see anything able to compete with a fully substituted and interactive field of view. Add stereo cameras and you have augmented reality. Reminds me of the twisted movie Strange Days.