@quibit: Not sure what you were expecting: they've said for weeks that the games-focused presentation would be at E3.
This past event wasn't even about competing with Sony. It was very obviously about competing with Apple and Google.
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Huh? The educational and serious games market ismore substantial than it ever was..
I get where they were going with the "Xbox One" name. (It is the only device you need.)
But people are used to a version number after the name.
It is going to be confusing for a while:
"Mom, I want an Xbox One for Christmas"... Mom goes and looks for Xbox V1.
Xbox is big enough that people will get it eventually. But I think that right at the first it will be confusing.
As if mom will have a clue what an Xbox V1 even is. Or will be able to find one in the shops. And somehow miss the massive "XBox One" display.
Oh look! There are nine different Xbox Ones on sale on Ebay:
Oh wait. No. Those are Xbox1s, not Xbox Ones.
Congratulations Microsoft. This company literally couldn't market their way out of a paper bag.
None of those say "Xbox One".
Eugh. Xbox One. Which idiot in Microsoft Marketing came up with that?
The Xbox series is now:
Xbox1 --> Xbox 360 --> Xbox One.
Hence managing to simulteniously confuse users between this product:
and this one:
And also confusing users who think that numbers that are bigger are better, since Xbox One > Xbox 360 (> Xbox 1).
Wow. Short of calling it "PlayStation 2", I fail to see how they could have sucked so hard at naming this thing.
Absolutely nobody will be genuinely confused by any of this.