Ok, maybe I don't understand all the moaning and groaning. Where's the confusion. It's not called Windows Phone 7 Kin Series. There is nothing Windows 7 in the name. Doesn't look like Windows Phone 7. Where is the confusion? It's called a Kin. If you don't do the stuff in the video then you probably wouldn't want it. Wait for the 7 series. Maybe I'm just too cerebral this morning but I don't understand all the moaning. Windows Phone as a whole is a broad brand to me. This is a specific phone in it which is why they have different names. For being developers, some folks can be a bit thick. If it has gps nav, I want one. If it doesn't, I'll wait. I like the simplicity in the device. I don't need 1000s of apps. I never use them. What would be really killer though is if this could be a skin on top of windows phone 7 series. Best of both worlds.