@fanbaby: But most of that profit was through expanding markets in China. Eventually the markets will all be full and they won't see that sort of profit on iPhone sales again. Then they'll have to come up with another product as spectacular as the iPhone, which is far from guaranteed.
Also -- they haven't sold as many phones as Samsung, but Apple's mark-up per phone is higher.
Wish I'd had Apple shares though -- presumably they went up?