@dahat: There you go making something simple into something complex.
Monetizing the pipe will screw garage-born innovation and start-ups, completely monopolize the internet. You're asking for Corporations to dictate traffic and that's just wrong, Corporations cannot be trusted with something as ubiquitous as the internet and the flow of digital data.
I look at the internet like a public school or library. You don't charge for admittance, only for late fees. The internet should be an open forum, not the exclusive playground of the well off. Those in favor of 'classes of internet access' are oppressors of competition, start-ups, and the poor.
You can make the argument of costs here, costs there, but the philosophy is what is at stake and the philosophy is either 1) open, inclusive to all, or 2) monetized for profit and exclusive to those who can pay for the quick responses that a garage start-up will always need in order to succeed.