@kettch: That sounds like The Magic of Reading paper Bill Hill wrote. It looks like the links to it on Poynter (hey, I put that there) and Slate are now 404'ing. I'll find that doc and put it somewhere. Here you go. Bill once told me he sent it to Bill Gates when he first wrote it and Bill read it front to back twice. It's worth reading twice.
In part 4 of my discussion with Jeff Han and Bill Buxton going up next week Jeff talks about LCD manufacturers quite a bit.