Wow - his book is ONLY available for free. Kraig explains his book this video in one of the the most articulate and passionate discussions I've ever seen, and yet when I go to get the book it's FREE! I'm feeling guilty. I'll give it a serious read for sure.
And to be clear, I have no relationship whatsoever with Kraig, MSDN, or even Microsoft (these days).
p.s. I would like a physical book, even if I have to pay for it...