9 hours ago, bondsbw wrote
That old first-gen Apple Watch will show its scratches, dings, all those times you ran into the door frame with it, that time you wore it while playing baseball or football and you hit the ground with it, and so on.
One thing that bloggers have latched on to is that there are millions to be made destroying Apple kit online. We've already had quite a few videos testing the durability of the Apple watch.
They used the Mohs scale of mineral hardness to decide what to drill the screens with. They found the Sport screen was scratched by an 8-rated pick, which is a solid result. This also indicates it takes a very abrasive material to scratch the screen. The Watch, meanwhile, was able to tolerate 9-rated pick, which is the equivalent of a masonry drillbit. We should note that DisplayMate found the Ion-X screen less reflective than the more durable sapphire crystal, so Watch Sport owners have a small advantage in bright sunlight.
The surprising thing is that the watch seems to be fairly waterproof (though the touch display won't work in the swimming pool).
The stainless steel watch will scratch (as the videos have shown) but they also show that the scratches can be buffed out with a bit of elbow grease.
So it's another $350 next year, and another the year after. (But it's not just $350, of course... you might get a more expensive model or band or some other accessory.)
I don't think so. You're equating the purchase cycle for the Apple watch to an iPhone, which tends to get upgraded when the contract expires. This will get upgraded in the same way that people upgrade iPads – which is not that often if Apple's latest sales figures are anything to go by. Most people will stick with the watch for a few years. unless Apple radically changes the internals.
Guesstimates put the sales figures for the first day at over a million units in the US alone. If this is true then that would make the Apple watch their most successful product launch to date. If the watch sells well then Apple will (being Apple) wait longer to upgrade the internals.
Also bear in mind that Apple designed its own system on a chip (the S1) which plugs in and out.
It would be easy enough for them to offer an upgraded chip. If they do this, it'll be for the top-flight watches only (and even then I'm doubtful).
Meanwhile, customers waiting for their Apple watches are pretty annoyed that bloggers are buying them just to smash them. Still, it's good to know what kind of punishment they can take.