18 minutes ago, magicalclick wrote
Seriously guys, the level of FB hate is screaming troll behaviors. Just because FB bought it, it is now crap? This is low, very low.
Do you have any idea how Oculus came about? They were funded by a Kickstarter and one of the most successful ones at that, and espoused certain values, which this purchase just spits on. Facebook is all about collecting and mining information about its users to sell that information to the highest bidder, and now they own one company that promised to make VR real for everyone, and we supported them in that mission. Now the mission will be to make the Facebook social network grow in VR.
VR has huge potential, and I can't understate it. When it gets to the point that you can record in 3D, anywhere, anytime, and share and play back 3D in VR, and post that stuff to Facebook, they will have a massive amount of data to use to manipulate/market things to people. For example, it's early and they only have head tracking, but eye tracking is inevitable. With eye tracking you can do things like depth of field adjustments (i.e. the angle of the eyes shows the depth you are looking, so one could focus/blur the target area). Such data collected could show just what and how long you looked at something. Even head tracking can do that, with less precise results. Then, add pupil dilation data. What's the value of that? Well, you can control the amount of light in response to pupil dilation which would be useful for VR. But now you have things like stimulation detection, and can tell when a person is aroused, stressed out and so on, and get a high probability result to determine if someone is lying. Then add neurolinguistic programming to the mix that uses feedback from your eyes to determine what is working and what is not and you can make advertising that establishes long term suggestions overtime. Yeah, I am not joking. Marketing already uses whatever data they have to perform neurolinguistic programming on consumers.
So yeah, I don't like it, and it's not "low, very low" to be pissed off at Oculus for selling out, it was "low, very low" of them.
Let's say that Facebook has no intention of using this technology for marketing ... then how are they going to make money? Mark is just interested in VR? How do they justify it to the investors? Do you really believe they won't use WhatsApp for marketing? They don't need ads in the product to collect data about who's talking to who and for how long and who else they contact around a certain time frame, and they don't need to give you ads to mine your conversations. They don't need direct ads in games to get valuable data about people, either. I am sure there are tons of possibilities here that Facebook would employ, that I haven't thought of.