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Discussions

Richard Anthony Hein Richard.Hein Stay on Target
  • Oculus joined Facebook ... wut

    Just consider FB goals - this is from the conference call:

    Mark Zuckerberg on the Oculus acquisition.

     

    3 High-level goals for the next 10 years:

    1. Connecting everyone ... free basic internet services for everyone in the world ... near term efforts around messaging and growth.
    2. Understanding the world ... AI research group is trying to build a unified model of how every person and thing in the world is connected to each other.
    3. Building the knowledge economy ... really about building future technology platforms ... Oculus is a future platform.

     

    I don't trust that kind of power in any corporation, especially one that has such close ties to the NSA.

  • Oculus joined Facebook ... wut

    , magicalclick wrote

    @Richard.Hein:

    1) face it, you are trolling FB. If MS bought it, I doubt you would troll as much.
    2) stop putting on your tin foil hat because FB has yet to crap out the company they bought. Google and MS both have much worse record of craping out the company they bought.
    3) most of all, stop pretending OR is not at fault. There are only few possibilities OR can be bought by FB and all of which are a result of OR's own action, not FB. If it is private company, it has to agree to sell, simple. If it is public company, it has to sell more than 51% of its stake to the market, simple. Both actions are all OR's action. FB can't buy it if it not for sell. Stop been ignorant to that.

    Seriously guys, I don't care much about FB success. But the level of discrimination here is staggering. All the justification on your stereotypes and hate, and no, that's exactly what discrimination is. You find reason to crap on when it hasn't happen yet. And you pretend you have legitimate reasons, so you can feel good about yourself. It doesn't matter it will happen or not, it hasn't happen yet. What you are doing is exactly discrimination.

    Trolling?  Yeah, me and 1000s of others are just trolling.  No, we're pissed off.  And I definitely am blaming OR, so I don't know where you get that from.  And it's not a conspiracy theory when companies really do work with the NSA (http://news.yahoo.com/facebooks-former-security-chief-now-works-nsa-134046598.html) and have direct relationships of the nature above.  And if it was MS, I wouldn't be nearly as pissed, true, because they don't rely on advertising as a revenue model and I wish they wouldn't try.

  • Oculus joined Facebook ... wut

    Facebook conference call about the acquisition. 

    http://www.shareholder.com/visitors/event/build3/stage/stage.cfm?mediaid=63723&mediauserid=0

  • Oculus joined Facebook ... wut

    , Erisan wrote

    Palmer Luckey: "Why would we want to sell to someone like MS or Apple? So they can tear the company apart and use the pieces to build out their own vision of virtual reality, one that fits whatever current strategy they have? Not a chance."

    Well, to me there's still too many open questions to be able to make my mind what I think about this. But at a first impression is quite positive to me. Oculus Rift should be safe financially at least for now, so they can drive VR forward as planned which is most important at this point.

    I don't have Facebook account and it seems I don't need one to use Oculus Rift either.

    They just got $75 million in VC funding a few months ago. 

  • Oculus joined Facebook ... wut

    @Bas: Yeah, I am sure that Facebook and Oculus together could make some amazing VR stuff.  That I don't doubt.  Do I think it's bad for games?  No.  Do I think it's bad for social experiences.  No.  Do I think it's bad for consumers who companies love to manipulate with targeted advertising?  Hell yeah.  I really despise modern marketing tactics.

  • Oculus joined Facebook ... wut

    , Bas wrote

    *snip*

    People have webcams in their face many hours a day. On their phones, their tablets, and their laptops. If you're looking out the window, that's not useless - that's data. You are apparently uninterested in whatever is onscreen. Facebook could require your webcam to record when you visit their website, or require your phone and tablet to track your eyes when you use their apps. Undoubtedly somebody at Facebook already looked into it. But they aren't tracking your eyes. It's not happening. Why would the rift be different?

    *snip*

    Good point, but at the same time: "social networking/communication" is a far broader scope than "nefarious eye tracking". Yet everybody suddenly seems to define it as solely the latter.

    VR is different because it (potentially) offers the user something compelling that they will sacrifice their privacy to obtain.  Oculus is different b/c at this time, no competitor has the level of realism they have obtained, and will patent various parts of their tech to ensure they have a competitive edge.  And Facebook is different because they are totally 100% based on collecting personal data.

    As far as I know, I'm the only one speculating that eye tracking will become a norm in such technology, although some have said the same thing about head tracking.  As I said, it seems like an obvious progression to me:  head tracking + eye tracking and full body tracking are all components that will become part of VR.  In general, people are concerned that FB would collect data for their social network and become a communications giant with the tech they are acquiring and use that for targeted marketing, and there is less discussion about exactly how they may obtain that data or specifically use it.  So, I am stretching things to what I think is the worst case scenario, but I think that's important because if you don't look ahead, you'll look back and wonder why you didn't see it coming.

  • Oculus joined Facebook ... wut

    http://www.reddit.com/r/gaming/comments/21eyf0/why_oculus_pissed_us_off/

     

  • Oculus joined Facebook ... wut

    , Bas wrote

    *snip*

    ...but you don't need virtual reality for any of that. This has already been done using simple webcams that are in everything.

     

    *snip*

    I don't understand why everybody would assume they would make a purchase like this in order to keep doing what they were already doing. If Nokia had never expanded into the electricity business, they'd still be making rubber boots.

    Yeah, but people don't have web cams on their faces for potentially hours at a time, that has a direct relationship to the application being used (i.e. immersed in a VR environment, with the screen right in your face, there is no chance that a persons eyes are looking at something unknown, like a random web page if you just have a web cam sitting on a desk).  You could be looking out the window and not the screen and the web cam data is useless.  But in a VR context, that data is invaluable.  Also, web cams aren't sending data back to Facebook, and even though this thought about how such tracking may be used is only a possibility, if I came up with it, I'll bet someone at Facebook sure did.  It seems obvious to me. 

    As for your second point, you are right, they may want to do something completely different and not connect this to social networking or communication ... except that's exactly what they said they were going to do.

  • Oculus joined Facebook ... wut

    , magicalclick wrote

    Seriously guys, the level of FB hate is screaming troll behaviors. Just because FB bought it, it is now crap? This is low, very low.

    Do you have any idea how Oculus came about?  They were funded by a Kickstarter and one of the most successful ones at that, and espoused certain values, which this purchase just spits on.  Facebook is all about collecting and mining information about its users to sell that information to the highest bidder, and now they own one company that promised to make VR real for everyone, and we supported them in that mission.  Now the mission will be to make the Facebook social network grow in VR. 

    VR has huge potential, and I can't understate it.  When it gets to the point that you can record in 3D, anywhere, anytime, and share and play back 3D in VR, and post that stuff to Facebook, they will have a massive amount of data to use to manipulate/market things to people.  For example, it's early and they only have head tracking, but eye tracking is inevitable.  With eye tracking you can do things like depth of field adjustments (i.e. the angle of the eyes shows the depth you are looking, so one could focus/blur the target area).  Such data collected could show just what and how long you looked at something.  Even head tracking can do that, with less precise results.  Then, add pupil dilation data.  What's the value of that?  Well, you can control the amount of light in response to pupil dilation which would be useful for VR.  But now you have things like stimulation detection, and can tell when a person is aroused, stressed out and so on, and get a high probability result to determine if someone is lying.  Then add neurolinguistic programming to the mix that uses feedback from your eyes to determine what is working and what is not and you can make advertising that establishes long term suggestions overtime.  Yeah, I am not joking.  Marketing already uses whatever data they have to perform neurolinguistic programming on consumers.

    So yeah, I don't like it, and it's not "low, very low" to be pissed off at Oculus for selling out, it was "low, very low" of them.

    Let's say that Facebook has no intention of using this technology for marketing ... then how are they going to make money?  Mark is just interested in VR?  How do they justify it to the investors?  Do you really believe they won't use WhatsApp for marketing?  They don't need ads in the product to collect data about who's talking to who and for how long and who else they contact around a certain time frame, and they don't need to give you ads to mine your conversations.  They don't need direct ads in games to get valuable data about people, either.  I am sure there are tons of possibilities here that Facebook would employ, that I haven't thought of.

  • Oculus joined Facebook ... wut

    Imagine for instance, if Facebook just "anonymously" collected eye tracking data.  What it would do for product placement, determining user interest, and essentially, reading their minds to find out what they want?  I haven't been interested in Google Glass for precisely this kind of reason.  Companies that only make money on marketing and advertising, I simply don't trust to wrap something around my brain and intercept my senses all day.