Great interview. More of why Mark is a fill-the-room-to-capacity draw at TechEd and other events... Regarding " made a rude comment about Apple relating to their ads which target Vista UAC in a Matrix kind of way and felt it appropriate to remove it" -- bushleague. If you can't not do that, bail out. Apple kicks MS (I need to watch my language) in a lot of areas and smarmy doesn't cut it as a "come back". Quality products DO make a great comeback. Make more of those. Hire more quality people like Mark. That's a key!!! And quit worrying about when MS "loses" to a competitor. Go get better, don't whine about it...