Most console makers take losses on consoles. However, they don't take losses on accessories (controllers, etc).
Don't have to tell me this, I'm a video game collector and have bought just about every game system that has come out since the NES (and several before then).
By 'encouraging' you to buy the accessories, this allows the console maker to make some of their money back because the money goes straight into their pocket, which doesn't happen with the games.
I fully understand how this works (perhaps you mistook my venting above as some sort of question?). Most console gamers who have been around awhile that I know and have talked to dislike this trend. Why do we stay aboard the train? Because we are collectors
and hardcore gamers! You have to be after suffering through systems like Virtual Boy and the Sega 32X.
So pack in what is needed, price it so they make money, fine. The only reason they started doing this is so they could keep the system price DOWN so it would generate more sales.
People that aren't hardcore gamers -- families with budgets -- won't (and in many cases can't with economics being the way they are) spend $500 on a game machine, but they will find a way to spend $299 + $100 + $50 + $50 ... etc. The truth is that the real
market penetration starts at $150 or less, not $300+, that's why they are losing money on the hardware and will continue to do so until they can get back to making the hardware spec out at these prices. They need the audience and selling the hardware at a
loss is part of the business plan.
They know this and we'll see an Xbox 360 for under $200 within 24 to 36 months of the launch date ... and by then we'll start hearing about the next generation system for 2010 and beyond. The lifecycle on hardware console game systems is less than 5 years these
days. Gamers just keep on financing these hardware upgrades and yet the games are mostly me-too titles with little new innovation. 14 of the 17 xbox 360 launch titles are sequels. 5 of 6 of the xbox 360 secondary launch titles are sequels.
Given the $4B hit MS absorbed with xbox 1, I'm sure they want to put as many accessories out there as they can.
Boo hoo, please tell somebody who cares. I'm not a Microsoft shareholder, I'm a customer.
They designed the system, not me. If they can't make money from it why should I care as a gamer? And if you note by my first comment I never said I wasn't willing to pay for the package, I just wanted to know what all *didn't* come in the package. That's what
This comes from somebody who paid $650 for a freaking 3D0 on launch day, so I'm not concerned about shelling out the $$, just make sure it's all out there on the table and clear and don't sell packages that are missing things.
I'm talking about selling a package that actually has everything in it .. price it accordingly, fine, but selling a "package" that is missing stuff just pisses off the customer.