Apple on Windows 7 [Apple on Windows 7]

bureX — Fri, 23 Oct 2009 01:10:40 GMT

http://www.engadget.com/2009/10/22/apple-welcomes-windows-7-the-only-way-it-knows-how-with-a-new-c/

I love the smell of FUD in the morning... Now would someone please shoot every person who was involved in the making of this overwhelmingly creative ad, totting a white background as usual? Someday, that perfect smug storm that was predicted in South Park will come true, not caused by Prius drivers, but by Apple.

in reply to Apple on Windows 7

Zune Ads [Zune Ads]

bureX — Wed, 25 Mar 2009 22:46:13 GMT

They are neat and entertaining, some of them don't really look like they're advertising a PMP device at all, but still give out an artistic impression...

E.g. - sharing:

http://www.youtube.com/watch?v=DgSEXKff04E

http://www.youtube.com/watch?v=wL3nVWxks24

Others are more direct and try to depict the "feel of music":

http://www.youtube.com/watch?v=MvrMB66Xy1I

http://www.youtube.com/watch?v=xWnRAmjYmAw

http://www.youtube.com/watch?v=s5QiqbHp5Q8

Some of them don't even present the device at all, just the brand name:

http://www.youtube.com/watch?v=8r4mD2p_80c

But here's the third, the most direct category - expressing elegance and quality of the Zune device itself (I don't think it's even been aired):

http://www.youtube.com/watch?v=jkNLMKRtU4A

Question: Which category appeals to you the most? Should the Zune ads focus on a completely unrelated topic, linking to the Zune device or brand only on the last 2 seconds of the ad, or should Microsoft be more direct when advertising their music player? Maybe a combination of the two is in order - pleasing the passionate music listeners and those who have the latest Crazy Frog album on their iPhone...?

A penny for your thoughts on this one? :)

in reply to Zune Ads

Entries for bureX

Apple on Windows 7 [Apple on Windows 7]

Zune Ads [Zune Ads]