dutch_guilder

Also interesting is that POF gets 100% of its revenue from Adsense, but people like www.johnchow.com say that Adsense is a poor way to monetize a site.  JohnChow says that Adsense generates only about 6% of income on his sites, so applying JC's business model to POF would generate North of $90M/yr!

http://www.johnchow.com/john-chow-dot-com-blog-income-report-july-2007/

POF gets revenue from AdSense.  Here is link from to Markus' famous $1M (almost) cheque from Google in Feb/06: http://plentyoffish.wordpress.com/2006/06/07/small-companies-google-adsense-is-the-future/ 

> ZippyV: I checked out plentyoffish.com and I'm not impressed

PlentyOfFish.com isn't pretty, but Mr. Frind has said in interviews that:
 - it earns a profit "North of $5M per year" 
 - he only works less than 2 hours a day
 - it handles 1B pages/month on 1 web + 2 db servers and no tech staff 

And a much smaller competitor was recently been acquired for $75M.
Impressed yet?