1 hour ago, SteveRichter wrote
*snip*
why did it have to be a moneypit? There must be a market for a media device that is not a phone. One that seamlessly integrates with PCs and other media devices, which is not on all the time so it can hold a charge for an extended period of time.
There is a niche market for MP3 devices. Most people prefer to carry one device, so the smart phone is it. Zune was playing catch up before this came about, and after there just isn't enough revenue available in the entire niche market to warrant fighting that fight, especially when you have a smart phone answer.
I still think the smarter move would be to keep the stand alone MP3, but use the same model as the phones. Just provide a WP7 like OS, minus the phone bits, and allow OEMs to produce the hardware. Little risk for Microsoft, and some OEMs would probably be very happy to take a small part of the niche market. So, again, there's something to criticize, it's just not what the article did.