ARCast.TV - Scaling Facebook Applications with Windows Azure

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How do you meet the unknown scalability requirements for viral social networking Facebook applications? Thuzi is a Microsoft partner who has created a framework for delivering viral social networking campaigns via Facebook using Windows Azure, ASP.NET MVC, and the Facebook .NET SDK.

They launched on November 5th (before release at the PDC) and had grown Outback's fan base to over 450k in a matter of days via an innovative Facebook offer for a free "Blooming Onion" promotion

In this session from PDC 09, Jim Zimmerman from Thuzi talks about how they leveraged the capabilities of Windows Azure to provide the scalable web, messaging, and storage infrastructure that are an absolute requirement to meet the harsh demands of today’s viral social network outbreaks.

The components of the solution include ASP.NET MVC framework to  render a “view” using Facebook Markup Language ("FBML") , the Facebook Developer Toolkit, Windows Azure, SQL Azure  and Visual Studio 2010.

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